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King Casino Cookies Policy

This Cookies Policy explains how King Casino uses cookies and similar technologies when you visit or use our website. It describes the purposes these technologies serve, the choices available to you, and how they may affect your online casino experience.

Cookies help King Casino operate its platform, remember selected preferences, understand website performance, and present relevant information. This policy should be read alongside the other policies and terms published on the King Casino website. King Casino is intended for customers aged 18 and over.

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What Cookies Are

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise a particular browser or device and retain limited information about your activity. Cookies do not usually contain information that directly identifies you, although they may be associated with account or device information that we hold.

King Casino may also use related technologies, such as pixels, tags, software development kits, local storage, and similar tools. These technologies can perform functions comparable to cookies, including remembering settings, measuring activity, and helping us maintain the security and reliability of the platform.

Cookies may be set by King Casino or by a service provider acting on our behalf. Some remain on your device only while your browser is open. Others remain for a defined period or until you delete them. The duration depends on the purpose of the cookie and the configuration of the relevant service.

Types of Cookies

Cookies used on the King Casino website can be grouped according to their purpose. A single cookie may support more than one function, and the categories below are intended to explain the main reasons cookies may be used.

  • Essential cookies support core website operation, account access, security, and requested services.
  • Performance cookies provide information about website use and technical performance.
  • Functional cookies remember choices and help personalise the way features operate.
  • Marketing cookies may help measure campaigns or display information that is more relevant to your interests.

Some cookies are session cookies, while others are persistent cookies. Session cookies normally expire when you close your browser. Persistent cookies remain for longer and may recognise your browser on a later visit, subject to their stated lifespan and your browser settings.

Essential Cookies

Essential cookies are necessary for the website and its basic services to function correctly. They may be used when you sign in, move between account pages, access casino games, use payment-related features, or maintain a secure session.

These cookies can also support measures designed to protect King Casino, its customers, and its systems from suspicious activity, unauthorised access, fraud, and technical abuse. They may help us identify a valid session, apply security controls, balance traffic across systems, and remember information needed to deliver a service you have requested.

Because essential cookies support core functions, disabling them may prevent parts of the website from working properly. For example, you may be unable to remain signed in, complete certain account actions, or use features that depend on a secure connection. Essential cookies do not generally require separate acceptance where they are strictly necessary to provide a service requested by you.

Performance Cookies

Performance cookies help King Casino understand how visitors use the website. They may collect information such as the pages visited, the time spent on a page, the features used, the type of device or browser involved, and whether an error occurred.

The information gathered through these cookies is used to assess website functionality and improve the customer journey. It may help us identify slow pages, broken links, confusing navigation, or technical issues affecting particular devices. Performance information can also support testing of new features and improvements to the stability of casino services.

Performance cookies are generally used to produce statistical or aggregated information rather than to identify you directly. Where these cookies are not essential, they may be controlled through the consent tools available on the website or through your browser settings.

Functional Cookies

Functional cookies allow the website to remember choices you make and provide a more convenient experience. For example, they may remember language or display preferences, selected settings, region-related choices, or the way certain features are presented.

These cookies can reduce the need to enter the same information repeatedly and may help King Casino provide content that is appropriate for the settings selected during your visit. If you decline functional cookies, the website may still be available, but some preferences may not be retained and certain features may operate using their default settings.

Functional cookies do not change the rules that apply to your account, gaming activity, or use of the website. They are designed to support presentation and convenience rather than to determine eligibility or outcomes.

Marketing Cookies

Marketing cookies may be used to measure advertising activity, understand which promotions or messages are effective, and help deliver information that is more relevant to visitors. They may record interactions with marketing content, visits from referral links, or responses to communications displayed through the website.

Where permitted and where you have provided the relevant choice, marketing cookies may be placed by King Casino or by selected advertising, analytics, or campaign partners. These cookies may allow activity to be recognised across different pages or services, depending on the partner's technology and applicable settings.

Marketing cookies are not required for you to browse the website or use its essential services. If you do not allow them, you may still see King Casino advertising or promotional content, but it may be less tailored and campaign measurement may be less precise. Declining these cookies does not automatically stop all marketing communications, which may be managed through separate account or communication preferences.

Managing Cookies

You can manage cookie preferences through the consent banner or preference centre made available on the King Casino website, where applicable. Your selections may be remembered for a defined period, after which you may be asked to review them again. You can also change your choices by returning to the relevant cookie settings tool if it remains available.

Most browsers allow you to view, block, delete, or restrict cookies through their privacy or security settings. Browser controls differ, so you should consult the help information for your particular browser or device. If you use more than one browser or device, preferences may need to be configured separately.

  • Blocking all cookies may affect sign-in, account security, game access, and other essential services.
  • Deleting cookies may remove saved preferences and require you to make selections again.
  • Private or incognito browsing may delete some cookies when the browsing session ends, but it does not necessarily block all technologies.
  • Changing browser settings does not always remove cookies that were already stored, so deletion may be required separately.

If you have questions about this Cookies Policy or the way King Casino uses cookies, you can contact our support team at [email protected].

Third-Party Cookies

Some cookies may be provided by third parties that support the operation, measurement, security, communications, or improvement of the King Casino website. These parties may process information collected through their technologies under their own privacy notices and policies.

Third-party services may change over time as website functions develop. King Casino takes reasonable steps to work with service providers whose technologies are relevant to the services being delivered, but third-party cookie settings and practices are controlled by the provider concerned. You should review the applicable third-party information where you want to understand how a particular provider handles data.

Third-party cookies may be disabled through the King Casino consent tools, where available, or through your browser controls. However, disabling a third-party cookie may affect related features, such as embedded content, traffic measurement, customer support tools, or promotional attribution.

Links to external websites may also be available through the King Casino platform. Those websites are not governed by this Cookies Policy. We recommend checking the privacy and cookie information of any external service before using it or providing information.

Policy Updates

King Casino may update this Cookies Policy when the website changes, new technologies are introduced, service providers are replaced, or our cookie practices are revised. The latest version will be made available on the website and will apply from the date indicated in the published update.

We encourage you to review this page from time to time so that you remain informed about the technologies used by King Casino and the choices available to you. Where an update materially affects the way consent is obtained or cookies are used, additional information or a renewed preference may be provided through the website.

Continuing to use the website after an updated policy has been made available does not remove your ability to manage non-essential cookies through the available controls or your browser settings.

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